Turn Window Shoppers into Buyers: Selling with Google My Business Profile


 Imagine this: a potential customer searching for your kind of business stumbles upon your Google My Business Profile. They see great reviews, your location, and... a blank space where your amazing products and services could be. Missed opportunity, right?

Google My Business Profile isn't just about location and basic info anymore. It's a powerful tool to showcase what you offer and convert lookers into loyal customers. Here's how to leverage your profile to feature and sell, but it's important to understand that Google My Business Profile itself isn't an online store.

Highlight Your Goods:

  • Product Showcase: Google's "Products" feature lets you create a virtual storefront within your profile, but it won't process purchases directly. Here, you can add high-quality photos, detailed descriptions, and enticing prices.
  • Services Made Clear: Don't have physical products? No problem! Use the description section to detail your services. Be clear about what you offer and the benefits customers can expect.

Compelling Calls to Action:

  • The Power of the Link: Since Google My Business Profile isn't an online store, you'll need to direct potential customers to your website for purchases. Include clear and prominent links to your website for online transactions, appointment booking, or requesting quotes.
  • Calls That Convert: Use strong calls to action (CTAs) within your profile description. "Buy Now" on your website, "Learn More" about a service, or "Schedule Appointment" all nudge users towards a sale.

Pro Tips for Selling Success:

  • Keep it Fresh: Update your product and service listings regularly. Feature seasonal offerings, promotions, and new arrivals to keep customers engaged.
  • Respond to Reviews: Actively engage with customer reviews, especially positive ones about specific products or services. This builds trust and highlights your strengths.
  • Post Updates: Utilize the "Posts" feature to announce sales, events, or new product launches. This injects dynamism into your profile and keeps you top-of-mind.

Alternative Online Selling Options:

While Google My Business Profile can't process payments directly, it can be a launchpad to your online store. Here are two options to consider:

  • Own a Website: If you have a website with an online store function, linking directly to it from your GMB Profile is ideal. This allows customers to seamlessly browse and purchase your products after discovering you on Google.
  • Google Shopping: Consider creating a Google Merchant Center account to create product listings and integrate them with Google Shopping. This expands your reach beyond your GMB profile and allows customers to find your products on various Google surfaces.

Remember: A stellar Google My Business Profile is like a digital storefront window. By showcasing your products and services effectively, and providing clear calls to action that lead customers to your online store, you'll convert those online window shoppers into happy, paying customers. So, put these tips into action and watch your sales sizzle!

Chris Greene / CG Associates LLC

MerchantsNetwork.net

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