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October The Spooky Season: Thrilling Events & Observances to Consider For Your Business

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Boost Your Business Visibility with an Apple Business Profile

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Unveiling the Mystery: Demystifying Online Shopping Market Share by Income in the US

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  Through my experience working with retailers, particularly those in underserved communities, I've consistently advocated for a stronger online presence. However, I've often encountered resistance based on the belief that their clientele prioritizes in-store price comparisons with major online retailers. While demographics and income levels can play a role, a recent statistic from my research might surprise you, as it did me, and challenge this perception. The online shopping landscape in the US is a bustling ecosystem, with millions turning to the web for their daily needs and wants. But understanding the demographics behind these clicks can be a complex task. While definitive data on market share by income in online shopping remains elusive, this blog aims to shed light on the current understanding and highlight the need for further exploration. The Elusive Numbers:  Currently, there isn't readily available and comprehensive data that directly showcases the market share ...
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