Unlocking Local Search Power: GMB Stats & Monitoring Mastery

 

Keep in mind GMB/ Google Maps Business Profile is a free source of marketing your business. So I wondered just how significant the statistics were for when someone did a google maps search for a business "near me". Different studies and surveys come up with slightly different numbers, ranging from 69% to 82% of mobile shoppers using "near me" searches. Here is what I discovered.

Demographics: Age can play a role, with Millennials showing a higher adoption rate (92%) compared to the general population.

Category searched: The type of business being searched for can also influence usage. Searches for specific retailers/stores tend to use "near me" more often than product-focused searches.

Overall, the vast majority (around 70-80%) of mobile shoppers who look for local businesses online leverage the "near me" term to factor in proximity. This highlights the importance of local businesses optimizing their online presence for such searches.

Here are some additional factors to consider:

  • Location: Usage might vary depending on geographical region and population density.
  • Search platform: Different search engines or platforms might have slightly different trends.

If you're interested in a specific industry or location, you might be able to find more targeted data through specialized research or reports.

an access Insights by logging in to your GMB dashboard and clicking on "Insights" under the "Performance" section. You can filter data by date range and compare performance over time.

2. Google Search Console:

This tool provides insights into your website's organic search performance, including clicks and impressions from Google Search. You can connect your GMB profile to Search Console to see how your GMB listing is contributing to your website traffic.

3. Track specific goals:

Set specific goals for your GMB profile, such as increasing website traffic, getting more calls, or improving your ranking in local searches. Track your progress towards these goals to see if your efforts are paying off.

4. Monitor reviews and respond:

Pay attention to customer reviews, both positive and negative. Respond to all reviews promptly and professionally, thanking positive reviews and addressing concerns raised in negative ones.

Here are some additional tips for tracking your GMB results:

  • Set realistic expectations: It takes time to see results from your GMB efforts. Be patient and consistent with your strategy.
  • Track trends over time: Don't focus on daily fluctuations. Look for overall trends and identify areas for improvement.
  • Compare your performance to competitors: See how your GMB profile stacks up against competitors in your area.
  • Experiment and test different strategies: Try different content types, posting frequencies, and engagement methods to see what works best for your audience.

By tracking your results and making adjustments based on data, you can optimize your GMB profile and achieve your desired outcomes.

So How Can You Track Your Results In Your GMB Profile

There are several ways to track your results in your Google My Business (GMB) profile, allowing you to see how your profile is performing and adjust your strategy accordingly. Here are some key methods:

1. Google My Business Insights:

This is the built-in analytics tool within your GMB profile. It provides a wealth of data on key metrics like:

  • Profile views: How many times your profile has been seen in search results or on Maps.
  • Discovery: How customers found you (direct search, discovery search, etc.).
  • Where customers find you: Whether they found you on Google Search or Maps.
  • Actions taken: How many users clicked on your website, called you, or requested directions.
  • Photos and videos views: Engagement with your visual content.
  • Reviews: Number and sentiment of reviews you've received.
  • Website clicks: Traffic coming to your website from your GMB profile.

You can access Insights by logging in to your GMB dashboard and clicking on "Insights" under the "Performance" section. You can filter data by date range and compare performance over time.

2. Google Search Console:

This tool provides insights into your website's organic search performance, including clicks and impressions from Google Search. You can connect your GMB profile to Search Console to see how your GMB listing is contributing to your website traffic.

3. Track specific goals:

Set specific goals for your GMB profile, such as increasing website traffic, getting more calls, or improving your ranking in local searches. Track your progress towards these goals to see if your efforts are paying off.

4. Monitor reviews and respond:

Pay attention to customer reviews, both positive and negative. Respond to all reviews promptly and professionally, thanking positive reviews and addressing concerns raised in negative ones.

Here are some additional tips for tracking your GMB results:

  • Set realistic expectations: It takes time to see results from your GMB efforts. Be patient and consistent with your strategy.
  • Track trends over time: Don't focus on daily fluctuations. Look for overall trends and identify areas for improvement.
  • Compare your performance to competitors: See how your GMB profile stacks up against competitors in your area.
  • Experiment and test different strategies: Try different content types, posting frequencies, and engagement methods to see what works best for your audience.

By tracking your results and making adjustments based on data, you can optimize your GMB profile and achieve your desired outcomes.

------------------------------------------------

Where to find the analytics in your GMB Profile


Pull up your GMB Profile you created to do a deeper dive into your GMB Profile Page so you can manage and view the analytic tools and resources that are available on your GMB Console

Through your GMB Console, you can:

•        Review and optimize your profile with accurate information, captivating photos, and engaging descriptions.

•        Manage your online presence by responding to reviews, engaging with customers, and posting updates.

•        Analyze valuable insights on how your profile performs, what customers say, and how your marketing efforts translate into real-world results.

Investing time in your GMB Console is an investment in your business's future. Attract new customers, boost engagement, and gain crucial insights to fuel your growth. Don't miss out on this powerful opportunity!

MerchantsNetwork.Net

Chris Greene / CG Associates LLC







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